The “Nemo” sequel arrived in cinemas in June. This time, all the characters looking for Dory. On this occasion, COOP Jednota prepared a collection campaign for its customers. Its customers could receive exclusive cups featuring a movie-related picture with their purchases.
The promotion was accompanied by a campaign on TV, POSM, print, and on the web – where in addition to support on YouTube and Facebook, we also prepared a microsite www.cooppohare.sk offering additional competitions and downloadable funny content.
The TV spot revealed a possible family relationship between the cowpuncher and Dory the fish, as both of them have a similar, suspiciously short memory.
Creative Director: Ján Fajnor
Chief Creative Officer: Bernd Fliesser
Copywriter: Karol Thiry, Viliam Šedivý
Art Director: Pavel Gajdoš
Account Director: Marek Stejskal
Account Manager: Andy Križanová
Strategy: Rado Ondřejíček, Martin Mlynárik
Production company: Protos production
Director: Ján Fajnor
DOP: Tomáš Stanek
Producer: Michal Hlavačka
Music: Michal Novinski
Photographer: Táňa Hojčová