After our Hodina Deťom (An Hour For the Children) campaign made it to the prestigious Lurzer’s Archive magazine, it also won a Trend’s magazine Campaign Of The Year award in Slovakia. We’ve put all our heart into this campaign and we feel great to achieve this. But most of all, we feel blessed that our ideas help to make the lives of the children in need better.
This year, JANDL has prepared yet another edition of the annual Hodina Deťom (An Hour For The Children) campaign. Its idea is simple: while most kids dream about being superheroes, a lot of their friends have one dream only – that of their childhood being quiet and completely normal.
Again, “Big dreams need little help” is the roof idea of the campaign. Strategically, the task was to shift the emotion from positive and happy towards a more serious tone of voice, thus strengthening the urge to donate.
The minimalistic yet emotionally charged TVC and radio spots as well as the key visual are all in line with the roof idea, too.
Creative Director: Alexandru Strimbeanu
Chief Creative Officer: Bernd Fliesser
Copywriter: Samo Marec, Karla Calheiros
Art Director: Zuzana Ondrušová
Strategy: Ivana Váleková
Account Manager: Andrea Bibeňová
Director: Juraj Lehotský
DOP: Timotej Križka
Production Company: Protos Productions
Producer: Michal Hlavačka
Hudba: Michal Novinski
CGI: Radoxist studio