We have prepared an extensive autumn campaign for COOP Jednota. In the image spot promoting COOP Jednota’s own brand Tradičná kvalita (Traditional Quality), the herd-boy proved himself as a real linguist. He hit his head on a window, and suddenly understood all the animals around the shepherd’s hut. Besides the shepherd and herd-boy, the dog Dunčo got his moment in the spotlight too – he even had the most dialogue! The cat with the sweet tooth, the rooster, the chicks and the whole herd of sheep in the pen also played their parts. Similarly to the herd-boy who understands the language of animals, COOP Jednota also understands the taste of its customers.
Traditionally, the Facebook fans of COOP Jednota could watch the spot two days before it premiered on TV. The spot has so far had more than 210 000 views on social media (Facebook + YouTube)!
Apart from the image spot, we have also released equally humorous product spots. The campaign was supported by prints, POSM, PR article, and a separate microsite about COOP Jednota’s own brands www.coopznacky.sk.
Client: COOP Jednota Slovensko, s.d.
Team Creative Director: Jano Fajnor
Chief Creative Officer: Bernd Fliesser
Copywriter: Karol Thiry, Viliam Šedivý
Art Director: Pavel Gajdoš
Strategy: Rado Ondřejíček, Martin Mlynárik
Account Director: Marek Stejskal
Account Manager: Andrea Križanová
Director: Jiří Hanych
DOP: Tomáš Sysel
Producer: Michal Hlavačka, Andrea Mlynková
Production company: PROTOS PRODUCTIONS